12/16/2004
Kittiwake Developments Ltd, the UK based manufacturer of fuel, lubricant and water test kits and equipment has expanded its operations into the Asia Pacific area with the establishment of a regional office in Kuala Lumpur, Malaysia.
Working in close cooperation with its Malaysian dealer, Motor Teknologi & Industri SDN BHD, Kittiwake will support its existing distributor network in the region as well as establishing new outlets for Kittiwake’s water treatment product range.
Having identified the region as offering the most significant growth potential over the next three to five years, the new office will focus primarily on business development through its team of dedicated dealers, agents and distributors.
Former Kittiwake Sales Manager for Fuel and Lubricants, Mr Martin Lucas has been appointed as Director, Asia Pacific and has been tasked with identifying and developing new business opportunities in fuel and lube testing, water testing and ferrous debris monitoring.
To celebrate the opening of its new regional office, Kittiwake has hosted its inaugural Asia Pacific Dealer Conference at the Eastin Hotel, Kuala Lumpur. Attended by more than 25 delegates from 13 countries, the conference focused on the key issue of business development in the Asia Pacific region.
On the technical front, delegates were introduced to Kittiwake’s ANALEX range of ferrous wear debris monitors. Following an in-depth review of the ANALEX pq technology, participants were able to test oil samples on the new ANALEX pqF Field Ferrous Debris Monitor.
Each participant received a copy of the comprehensive ANALEX Dealer Pack and an accompanying CD-ROM.
Commenting on the conference, Martin Lucas said:
“Bringing all of our distributors from the region together for an intensive review of the growth prospects for the area has given us great confidence in the potential success of this new venture. We are sure that the next few years will demonstrate the benefits of opening our new regional office”.
Below: Martin Lucas, Director Kittiwake Asia Pacific
